Food Industry Management and Marketing

Description
The concentration in food industry management and marketing allows both business and nonbusiness students the opportunity to acquire specialized business skills which will provide a competitive advantage for employment with firms and agencies that operate within the global food industry. Students will have a deep understanding of the business, economic and market environment of the global food industry, with particular emphasis on food marketing and distribution. The concentration explores the role that consumers' food choices and purchases play in the allocation of resources throughout the food chain from farm to retail.

Requirements

• Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
• At least 9 credit hours of upper or lower division courses must be taken through the W.P. Carey School of Business.
• All courses must be completed with a grade of “C” (2.00) or higher.
• Courses designated with ** are taught in iCourse format. The program is offered at ASU's Polytechnic campus, but students may choose to take the entire certificate in iCourse format.

Core 6 Hours Required

AGB 250 Economics of Resource Allocation: Food and Agriculture (3) ** (Credit is allowed for only AGB 250 or AGB 294 (Economics of Resource Allocation))

and select one from the following list of marketing courses:
MKT 300 Marketing and Business Performance (3) ** (Prerequisite(s): Non-Marketing W.P. Carey BA or BS or non-business major with minimum 2.50 ASU GPA and minimum 56 hours; ECN 211, 212, 213, or 214 with C or better. Credit is allowed for only MKT 300 or MKT 301 (Fundamentals of Marketing))

MKT 302 Applied Marketing Management and Leadership, L (3) (Prerequisite(s): ECN 221 or 231 with C or better; MAT 211 with C or better. Pre- or corequisite(s): ACC 241 or 242 or 271 with C or better if completed)

MKT 303 Honors Marketing Theory and Practice (3) (Prerequisite(s): ECN 221 or 231 with C or better; MAT 211 with C or better; Pre- or corequisite(s): ACC 241 or 242 or 271 with C or better if completed; Credit is allowed for only MKT 300 or MKT 302 or MKT 303)

MKT 390 Essentials of Marketing (3) ** (Prerequisite(s): Minimum ASU cumulative GPA of 2.00; Minimum 56 hours )

Choose any four from the following list (12 credit hours):

AGB 394 Topics: Current Topics in Food Retail (3)
AGB 414 Agribusiness Analysis, L (3) (Prerequisite(s): minimum 87 hours)
AGB 420 Food Advertising and Promotion (3) ** (Prerequisite(s): AGB 321 or MKT 300 or MKT 302 or MKT 303 or MKT 390)
AGB 425 Food Supply Networks (3) **
AGB 435 Commodity Futures and Options Markets (3) ** (Prerequisite(s): AGB 250 or ECN 212)
AGB 440 Food Safety (3)
AGB 445 Food Retailing (3) ** (Prerequisite(s): AGB 321 or MKT 300 or MKT 302 or MKT 303 or MKT 390)
AGB 452 International Agricultural Policy (3)
AGB 454 International Trade (3) (Prerequisite(s): AGB 302)
AGB 456 Food Product Innovation and Development (3) ** (Prerequisite(s): AGB 321 or MKT 300 or MKT 302 or MKT 303 or MKT 390)
AGB 481 Microeconomic Analysis of Food Markets (3) ** (Prerequisite(s): AGB 250 or ECN 212)
AGB 494 Topics: NAMA Marketing Plan (3)
BUS 424 Sales and Negotiation (3) (Prerequisite(s): MKT 300)
BUS 434 Risk Management and Insurance (3) (Prerequisite(s): FIN 300 or 303)