Sales and Marketing Essentials*
Requirements
Description
The concentration in sales and marketing essentials concentration offers a set of courses that cover indispensable marketing knowledge in a wide variety of marketing application domains.
Students are required to enroll in two fundamental courses in marketing and also choose three additional courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor the certificate to their particular interests.
While some courses are offered in a face-to-face setting, the entire certificate is offered via iCourse for flexibility and convenience.
Requirements
- Students must complete a minimum of 15 credit hours.
- A minimum of 9 upper division hours must be taken from the W. P. Carey School of Business.
- All courses must be completed with a grade of āCā (2.00) or higher.
- The upper-division courses specified for the concentration will be restricted to students with 56 earned credit hours, a minimum 2.00 ASU cumulative GPA and course prerequisite requirements met.
- Students may not pair the Sales and Marketing Essentials concentration with the Business concentration.
- No more than 6 hours may be shared between concentrations.
Required courses 6 hours
MKT 390 Essentials of Marketing (3) (Prerequisite(s): Min ASU cumulative GPA of 2.00; Minimum 56 hours)
MKT 391 Essentials of Selling (3)
Elective courses 9 hours required
Choose elective courses from the following:
MKT 392 Essentials of Business Marketing (3) (Prerequisite(s): min 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better)
MKT 395 Essentials of Advertising and Marketing Communication (3) (Prerequisite(s): min 2.00 GPA; minimum 56 hours, Credit is allowed for only BUA 382 or MKT 395)
Offered spring/summer only:
MKT 396 Essentials of Services Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)
MKT 398 Essentials of Sports Business (3) (Prerequisite(s): non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better, OR non-degree seeking undergraduate, or degree seeking or non-degree seeking graduate student)
Offered fall/summer only:
MKT 397 Essentials of Global Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)
YEAR
CAMPUS
ADVISING
Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464
Downtown Phoenix
Arizona Center, Suite 380
Polytechnic
Santa Catalina Hall
Tempe
Urban Systems Engineering
Online
480-965-4464
DARS CODE
COLLEGE/SCHOOL
CONCENTRATION CONTACT
480ā965ā4227
wpcareyug@asu.edu
BA 160