Sales and Marketing Essentials*

Description
The concentration in sales and marketing essentials concentration offers a set of courses that cover indispensable marketing knowledge in a wide variety of marketing application domains.

Students are required to enroll in two fundamental courses in marketing and also choose three additional courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor the certificate to their particular interests.

While some courses are offered in a face-to-face setting, the entire certificate is offered via iCourse for flexibility and convenience.

Requirements

• Students must complete a minimum of 15 credit hours.
• A minimum of 9 upper division hours must be taken from the W. P. Carey School of Business.
• All courses must be completed with a grade of “C” (2.00) or higher.
• The upper-division courses specified for the concentration will be restricted to students with 56 earned credit hours, a minimum 2.00 ASU cumulative GPA and course prerequisite requirements met.
• Students may not pair the Sales and Marketing Essentials concentration with the Business concentration.
• No more than 6 hours may be shared between concentrations.

Required courses 6 hours

MKT 390 Essentials of Marketing (3) (Prerequisite(s): Min ASU cumulative GPA of 2.00; Minimum 56 hours)

MKT 391 Essentials of Selling (3) 

Elective courses 9 hours required
Choose elective courses from the following:

MKT 392 Essentials of Business Marketing (3) (Prerequisite(s): min 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better)

MKT 395 Essentials of Advertising and Marketing Communication (3) (Prerequisite(s): min 2.00 GPA; minimum 56 hours, Credit is allowed for only BUA 382 or MKT 395)

Offered spring/summer only:

MKT 396 Essentials of Services Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)

MKT 398 Essentials of Sports Business (3) (Prerequisite(s): non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better, OR non-degree seeking undergraduate, or degree seeking or non-degree seeking graduate student)

Offered fall/summer only:

MKT 397 Essentials of Global Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)