Food Industry Management and Marketing

Description
The concentration in food industry management and marketing allows both business and nonbusiness students the opportunity to acquire specialized business skills which will provide a competitive advantage for employment with firms and agencies that operate within the global food industry. Students will have a deep understanding of the business, economic and market environment of the global food industry, with particular emphasis on food marketing and distribution. The concentration explores the role that consumers' food choices and purchases play in the allocation of resources throughout the food chain from farm to retail.

Requirements

• Students must complete a minimum of 15 credit hours including 12 of upper division hours for this concentration.
• At least 9 credit hours of upper or lower division courses must be taken through the W.P. Carey School of Business.
• All courses must be completed with a grade of “C” (2.00) or higher.

Core 6 Hours Required

Required Agribusiness Course (choose one) - 3 credit hours

AGB 250 Economics of Resource Allocation: Food and Agriculture (3) (Credit is allowed for only AGB 250 or AGB 294 (Economics of Resource Allocation))

AGB 302: International Management and Agribusiness (G) (Prerequisite(s): minimum 56 hours OR Visiting University Student)

Required Marketing Course (choose one) - 3 credit hours

MKT 300 Marketing and Business Performance (3) (Prerequisite(s): Non-Marketing W.P. Carey BA or BS or non-business major with minimum 2.50 ASU GPA and minimum 56 hours; ECN 211, 212, 213, or 214 with C or better. Credit is allowed for only MKT 300 or MKT 301 (Fundamentals of Marketing))

MKT 302 Applied Marketing Management and Leadership, L (3) (Prerequisite(s): ECN 221 or 231 with C or better; MAT 211 with C or better. Pre- or corequisite(s): ACC 241 or 242 or 271 with C or better if completed)

MKT 303 Honors Marketing Theory and Practice (3) (Prerequisite(s): ECN 221 or 231 with C or better; MAT 211 with C or better; Pre- or corequisite(s): ACC 241 or 242 or 271 with C or better if completed; Credit is allowed for only MKT 300 or MKT 302 or MKT 303)

MKT 390 Essentials of Marketing (3)  (Prerequisite(s): Minimum ASU cumulative GPA of 2.00; Minimum 56 hours )

Electives - 9 credit hours:

AGB 100: Introduction to Agribusiness (3)

AGB 370 Food Retailing Strategy Development and Case Competition (3)

AGB 414 Agribusiness Analysis, L (3) (Prerequisite(s): minimum 87 hours)

AGB 420 Food Advertising and Promotion (3)  (Prerequisite(s): minimum 56 hours)

AGB 425 Food Supply Networks (3)  (Prerequisite(s): minimum 56 hours OR Visiting University Student)

AGB 435 Commodity Futures and Options Markets (3) ** (Prerequisite(s): AGB 250 or ECN 212)

AGB 445 Food Retailing (3)  (Prerequisite(s): AGB 321 or MKT 300 or MKT 302 or MKT 303 or MKT 390)

AGB 452 International Agricultural Policy (3)  (Prerequisite(s): minimum 45 hours)

AGB 456 Food Product Innovation and Development (3)  (Prerequisite(s): minimum 56 hours OR Visiting University Student)

AGB 481 Microeconomic Analysis of Food Markets (3) (Prerequisite(s): minimum 56 hours)

AGB 494 Topics: NAMA Marketing Plan (3)

BUS 424 Sales and Negotiation (3) (Prerequisite(s): MKT 300)

BUS 434 Risk Management and Insurance (3) (Prerequisite(s): FIN 300, 302 or 303 OR Visiting University Student)

TGM 460: Global Risk Assessment and Management (3)  (Prerequisite(s): Thunderbird School of Global Management undergraduate major, Global Management certificate, or International Trade certificate student)