Digital Audiences

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Requirements


Description
The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO. 

Requirements

  • Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • Students must be at the sophomore level (25 credits) in order to take upper-division courses.
  • MCO 307 is a required prerequisite for these courses.

Core 18 Hours Required

MCO 307 The Digital Audience (3) (Minimum  cumulative 2.00 GPA)

MCO 436 Audience Research and Behavior (3)*

MCO 437 Audience Acquisition and Engagement (3)*

MCO 438 Digital Audience Analysis (3)*

MCO 439 Digital Audience Growth (3) (Prerequisite(s): MCO 307 with C or better; MCO 436 with C or better; MCO 437 with C or better; MCO 438 with C or better; minimum cumulative 2.00 GPA)

MCO 425  Digital Media Literacy (3)  (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))
OR
MCO 435 Social Media (3)
OR
MCO 494 [*TECH*DIG*MED*SOC*]  (1-4)
OR
MCO 494 [*DIG*MEDIA*LITERACY II] (1-4)

YEAR

2019-20

CAMPUS

Online

ADVISING

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

DARS CODE

CSDAUEMPH

COLLEGE/SCHOOL

Walter Cronkite School of Journalism

CONCENTRATION CONTACT