Sales and Marketing Essentials*

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Requirements

Description
The concentration in sales and marketing essentials offers a set of courses that cover essential marketing knowledge in a wide variety of marketing application domains. While students are required to enroll in two fundamental courses in marketing (Essentials of Marketing and Essentials of Selling), students can then choose four other courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor their concentration to their particular interests. While some courses are offered in a face-to-face setting, the entire concentration is offered online for flexibility and convenience. Students may not pair the Sales and Marketing Essentials concentration with the Business or Small Business concentrations.

Requirements

Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
A minimum of 9 upper division hours must be taken from the W. P. Carey School of Business.
All courses must be completed with a grade of “C” (2.00) or higher.
The upper-division courses specified for the concentration will be restricted to students with 56 earned credit hours, a minimum 2.00 ASU cumulative GPA and course prerequisite requirements met.
Students may not pair the Sales and Marketing Essentials concentration with the Business concentration.

Required courses 6 hours

MKT 390 Essentials of Marketing (3)

MKT 391 Essentials of Selling (3) (offered spring only)

Elective courses 12 hours required
Choose elective courses from the following:

MKT 392 Essentials of Business Marketing (3)

MKT 395 Essentials of Advertising and Marketing Communication (3)

MKT 396 Essentials of Services Marketing (3)

MKT 397 Essentials of Global Marketing (3)

MKT 398 Essentials of Sports Business (3)

IDS Core Course Information

All Interdisciplinary Studies students are required to complete a 9 credit-hour core and 9 credit hours of context/application courses.

Required Courses (9 credit hours):

IDS 201 Intellectual Fusion (recommended for freshman/sophomore students)
- Prerequisites: None

IDS 301 Becoming Interdisciplinary (3) (recommended for transfer students and/or students declaring IDS in their junior or senior year)
- Prerequisites: Interdisciplinary Studies major
IDS 302 Integration Skills (3)
- Prerequisite(s): Interdisciplinary Studies major; IDS 201 or 301 with C or better
IDS 401 Integration: Experiential Learning (3) (requires application)
- Prerequisites: IDS 201 or 301 with C or better; IDS 302 with C or better; minimum 2.00 GPA; minimum of two courses completed in each concentration area

Context courses (6 credit hours)

Choose two Integrative Context courses from the following (3 credit hours each):

IDS 310: Integration: Cultural Contexts, C
IDS 311: Integration: Global Contexts, G, SB
IDS 312: Integrative Perspectives on Change
IDS 313: Integrative Perspectives on a Changing World
IDS 314: Integrative Perspectives on Cultural Dynamics, SB
IDS 315: Integration: Social Contexts, SB
IDS 316: Integration: Humanities Contexts, HU

Application courses (3 credit hours)

Choose any IDS Application course from the following (3 credit hours each):

IDS 140: The Nature of Knowledge Systems
IDS 302: Integration Skills
IDS 310: Integration: Cultural Contexts, C
IDS 311: Integration: Global Contexts, G, SB
IDS 312: Integrative Perspectives on Change
IDS 313: Integrative Perspectives on a Changing World
IDS 314: Integrative Perspectives on Cultural Dynamics, SB
IDS 315: Integration: Social Contexts, SB
IDS 316: Integration: Humanities Contexts, HU
IDS 484: Elective Internship

Transfer to ASU transfer.asu.edu

How credits transfer to ASU transfer.asu.edu/credits
How to transfer to ASU from a Two-Year school transfer.asu.edu/ CommunityColleges

Maricopa County Community College District (MCCCD) transfer students transfer.asu.edu/maricopa

Courses may fulfill Arizona General Education Curriculum (AGEC) or Associate’s degree requirements, consult with your community college academic advisor for details.
MCCCD course transfer equivalencies are listed here; they may be applied toward this concentration (maximum of six credits or two courses).
Information listed was current for this catalog year at the time of printing, consult transfer.asu.edu/maricopa for verification.

YEAR

2018-19

CAMPUS

Online

ADVISING

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

DARS CODE

BASMEEMPH

COLLEGE/SCHOOL

W. P. Carey School of Business

CONCENTRATION CONTACT

480‐965‐4227
wpcareyug@asu.edu
BA 160