Food Industry Management and Marketing
Requirements
Description
The concentration in food industry management and marketing allows both business and nonbusiness students the opportunity to acquire specialized business skills which will provide a competitive advantage for employment with firms and agencies that operate within the global food industry. Students will have a deep understanding of the business, economic and market environment of the global food industry, with particular emphasis on food marketing and distribution. The concentration explores the role that consumers' food choices and purchases play in the allocation of resources throughout the food chain from farm to retail.
Requirements
- Students must complete a minimum of 15 credit hours including 12 of upper division hours for this concentration.
- At least 9 credit hours of upper or lower division courses must be taken through the W.P. Carey School of Business.
- All courses must be completed with a grade of āCā (2.00) or higher.
Required Course - 3 credit hours
AGB 250 Economics of resource Allocation: Food and Agriculture OR AGB 302 International Management and Agribusiness
Required Marketing Course (choose one) - 3 credit hours
MKT 300 Marketing and Business Performance
MKT 302 Applied Marketing Management and Leadership
MKT 303 Honors Marketing Theory and Practice
MKT 390 Essentials of Marketing
Electives (choose three) - 9 credit hours
AGB 100: Introduction to Agribusiness
AGB 370 Food Retailing Strategy Development and Case Competition
AGB 414 Food and Agribusiness Policy Issues
AGB 420 Food Advertising and Promotion
AGB 425 Food Supply Networks
AGB 435 Commodity Futures and Options Markets
AGB 445 Food Retailing
AGB 452 Global Food and Agricultural Trade
AGB 456 Food Product Innovation and Development
AGB 481 Strategic Pricing in Food Markets
AGB 494 Topics: NAMA Marketing Plan
BUS 424 Sales and Negotiation
BUS 434 Business Risk Management
TGM 460: Global Risk Assessment and Management
YEAR
CAMPUS
ADVISING
Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464
Downtown Phoenix
Arizona Center, Suite 380
Polytechnic
Santa Catalina Hall
Tempe
Urban Systems Engineering
Online
480-965-4464
DARS CODE
COLLEGE/SCHOOL
CONCENTRATION CONTACT
480ā727-1586
wpcarey.morrison@asu.edu
SANTN 230F