Food Industry Management and Marketing

Description
The concentration in food industry management and marketing allows both business and nonbusiness students the opportunity to acquire specialized business skills which will provide a competitive advantage for employment with firms and agencies that operate within the global food industry. Students will have a deep understanding of the business, economic and market environment of the global food industry, with particular emphasis on food marketing and distribution. The concentration explores the role that consumers' food choices and purchases play in the allocation of resources throughout the food chain from farm to retail.

Requirements

• Students must complete a minimum of 15 credit hours including 12 of upper division hours for this concentration.
• At least 9 credit hours of upper or lower division courses must be taken through the W.P. Carey School of Business.
• All courses must be completed with a grade of “C” (2.00) or higher.

Required Course - 3 credit hours

AGB 250 Economics of resource Allocation: Food and Agriculture OR AGB 302 International Management and Agribusiness

Required Marketing Course (choose one) - 3 credit hours

MKT 300 Marketing and Business Performance 

MKT 302 Applied Marketing Management and Leadership

MKT 303 Honors Marketing Theory and Practice 

MKT 390 Essentials of Marketing 

Electives (choose three) - 9 credit hours

AGB 100: Introduction to Agribusiness 

AGB 370 Food Retailing Strategy Development and Case Competition 

AGB 414 Food and Agribusiness Policy Issues

AGB 420 Food Advertising and Promotion 

AGB 425 Food Supply Networks 

AGB 435 Commodity Futures and Options Markets 

AGB 445 Food Retailing

AGB 452 Global Food and Agricultural Trade

AGB 456 Food Product Innovation and Development

AGB 481 Strategic Pricing in Food Markets

AGB 494 Topics: NAMA Marketing Plan 

BUS 424 Sales and Negotiation 

BUS 434 Business Risk Management

TGM 460: Global Risk Assessment and Management