Two people with only their hands visible, standing at a table whose top is a screen they are interacting with
School of Applied Professional Studies

CRUX Lab projects

Eye tracking visual literacy expertise

Description:
This project used eye tracking to examine patterns in the ways that visual communication experts and non-experts read journalistic photographs that they might encounter in their daily lives.

Timeline:
2019 – 2022?

Courses involved:
N/A

Lab leader:
Eva Brumberger

Collaborators:
N/A

Funding/Support:
N/A

Resulting publications:
Brumberger, E. (2021). The potential of eye tracking for visual literacy research. Journal of Visual Literacy 40(1): 34-50.
Brumberger, E. (2022). Ways of looking: An eye-tracking study of visual literacy expertise. Journal of Visual Literacy 41(1): 65-89.