Digital Audiences

Description
The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO. 

Requirements

  • Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • Students must be at the sophomore level (25 credits) in order to take upper-division courses.
  • MCO 307 is a required prerequisite for these courses.

Core 18 Hours Required

MCO 307 The Digital Audience (3) (Minimum  cumulative 2.00 GPA)
MCO 436 Audience Research and Behavior (3)*
MCO 437 Audience Acquisition and Engagement (3)*
MCO 438 Digital Audience Analysis (3)*
MCO 439 Digital Audience Growth (3) (Prerequisite(s): MCO 307 with C or better; MCO 436 with C or better; MCO 437 with C or better; MCO 438 with C or better; minimum cumulative 2.00 GPA)
MCO 425  Digital Media Literacy (3)  (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))
OR
MCO 435 Social Media (3)
OR
MCO 494 [*TECH*DIG*MED*SOC*]  (1-4)
OR
MCO 494 [*DIG*MEDIA*LITERACY II] (1-4)

All Interdisciplinary Studies students are required to complete a 12 credit hour core.

BIS 301, BIS 302 and BIS 402 courses require:

  • A meeting with your academic advisor to:
    Ensure both of your concentration areas have been declared
    Are working towards completing (or have completed) 1-2 courses in each declared concentration

  • One course meeting general studies MA requirement
  • ENG 102 or ENG 105 or ENG 108 or First Year Composition Completed
  • Minimum 2.00 GPA

Required Courses (12 credit hours):

BIS 301 Foundations of Interdisciplinary Studies, L (3)

BIS 302 Interdisciplinary Inquiry (3)
     Prerequisite(s): BIS 301 with C or better

BIS 401 Applied Interdisciplinary Studies (3) (requires application)
     Prerequisites: BIS 301 with C or better; BIS 302 with C or better; Minimum of two courses completed in each concentration area

BIS 402 Senior Seminar, L (3)
     Prerequisite(s): BIS 301 with C or better; BIS 302 with C or better

For important information, additional major requirements, course descriptions, and application deadlines: Interdisciplinary Studies Core Courses

For assistance in selecting your concentration areas of study complete the Interdisciplinary Studies concentration workshop: Interdisciplinary Studies Pre-Advising Workshop

Transfer to ASU transfer.asu.edu

Maricopa County Community College District (MCCCD) transfer students transfer.asu.edu/maricopa

  • Courses may fulfill Arizona General Education Curriculum (AGEC) or Associate’s degree requirements, consult with your community college academic advisor for details.
  • MCCCD course transfer equivalencies are listed here; they may be applied toward this concentration (maximum of six credits or two courses).
  • Information listed was current for this catalog year at the time of printing, consult transfer.asu.edu/maricopa for verification.

Year

Year

2018-19

Campus

Campus

Online

Advising

Advising

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

 

DARs Code

DARs Code

CSDAUEMPH

College/School

College/School

Walter Cronkite School of Journalism

Concentration Contact

Concentration Contact