Digital Audiences

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Requirements

Work with real clients while learning the tools and techniques that will solidify your status as a digital professional who can strategically grow and engage audiences.

Description

Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences?

By exploring the users of websites, social networks and apps and by applying techniques across digital analytics, social media campaigns, network analysis, search engine optimization (SEO) and search engine marketing, students who pursue the digital audiences concentration gain a rich understanding of how to acquire and engage audiences.

The program uses real cases from real brands and organizations to explore tools like Google Analytics and Facebook Ads and tactics like hashtag analysis, competitive keyword research and digital advertising. Upon completion, students have a portfolio of real client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.

Requirements

Students must complete a minimum of 15 credit hours
All courses must be completed with a grade of “C” (2.00) or higher.
Students must be at the sophomore level (25 credits) in order to take upper-division courses.
Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 cumulative GPA.
Students who have previously completed MCO 437 should consult their academic advisor prior to enrolling in further Core course requirements.
No pass/fail credit accepted.

Core 15 Hours Required

MCO 307 The Digital Audience

MCO 433 Social Media Campaigns, Engagement and Research

MCO 434 Search Engine Research and Strategy

MCO 438 Digital Audience Analysis

MCO 439 Digital Audience Growth

IDS Core Course Information

All Interdisciplinary Studies students are required to complete a 9 credit-hour core and 9 credit hours of context/application courses.

Required Courses (9 credit hours):

IDS 201 Intellectual Fusion (recommended for freshman/sophomore students)
- Prerequisites: None

IDS 301 Becoming Interdisciplinary (3) (recommended for transfer students and/or students declaring IDS in their junior or senior year)
- Prerequisites: Interdisciplinary Studies major
IDS 302 Integration Skills (3)
- Prerequisite(s): Interdisciplinary Studies major; IDS 201 or 301 with C or better
IDS 401 Integration: Experiential Learning (3) (requires application)
- Prerequisites: IDS 201 or 301 with C or better; IDS 302 with C or better; minimum 2.00 GPA; minimum of two courses completed in each concentration area

Context courses (6 credit hours)

Choose two Integrative Context courses from the following (3 credit hours each):

IDS 310: Integration: Cultural Contexts, C
IDS 311: Integration: Global Contexts, G, SB
IDS 312: Integrative Perspectives on Change
IDS 313: Integrative Perspectives on a Changing World
IDS 314: Integrative Perspectives on Cultural Dynamics, SB
IDS 315: Integration: Social Contexts, SB
IDS 316: Integration: Humanities Contexts, HU

Application courses (3 credit hours)

Choose any IDS Application course from the following (3 credit hours each):

IDS 140: The Nature of Knowledge Systems
IDS 302: Integration Skills
IDS 310: Integration: Cultural Contexts, C
IDS 311: Integration: Global Contexts, G, SB
IDS 312: Integrative Perspectives on Change
IDS 313: Integrative Perspectives on a Changing World
IDS 314: Integrative Perspectives on Cultural Dynamics, SB
IDS 315: Integration: Social Contexts, SB
IDS 316: Integration: Humanities Contexts, HU
IDS 484: Elective Internship

Transfer to ASU transfer.asu.edu

How credits transfer to ASU transfer.asu.edu/credits
How to transfer to ASU from a Two-Year school transfer.asu.edu/ CommunityColleges

Maricopa County Community College District (MCCCD) transfer students transfer.asu.edu/maricopa

Courses may fulfill Arizona General Education Curriculum (AGEC) or Associate’s degree requirements, consult with your community college academic advisor for details.
MCCCD course transfer equivalencies are listed here; they may be applied toward this concentration (maximum of six credits or two courses).
Information listed was current for this catalog year at the time of printing, consult transfer.asu.edu/maricopa for verification.

YEAR

2022-23

CAMPUS

Downtown Phoenix

ADVISING

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

DARS CODE

CSDAUEMPH

COLLEGE/SCHOOL

Walter Cronkite School of Journalism

CONCENTRATION CONTACT

602‐496‐5055
cronkiteadvising@asu.edu
CRONK 222