Work with real clients while learning the tools and techniques that will solidify your status as a digital professional who can strategically grow and engage audiences.
Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences?
By exploring the users of websites, social networks and apps and by applying techniques across digital analytics, social media campaigns, network analysis, search engine optimization (SEO) and search engine marketing, students who pursue the digital audiences concentration gain a rich understanding of how to acquire and engage audiences.
The program uses real cases from real brands and organizations to explore tools like Google Analytics and Facebook Ads and tactics like hashtag analysis, competitive keyword research and digital advertising. Upon completion, students have a portfolio of real client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.
- Students must complete a minimum of 15 credit hours
- All courses must be completed with a grade of “C” (2.00) or higher.
- Students must be at the sophomore level (25 credits) in order to take upper-division courses.
- Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 cumulative GPA.
- Students who have previously completed MCO 437 should consult their academic advisor prior to enrolling in further Core course requirements.
- No pass/fail credit accepted.
Core 15 Hours Required
MCO 307 The Digital Audience
MCO 433 Social Media Campaigns, Engagement and Research
MCO 434 Search Engine Research and Strategy
MCO 438 Digital Audience Analysis
MCO 439 Digital Audience Growth
Interdisciplinary Studies Advising
Arizona Center, Suite 380
Santa Catalina Hall
Urban Systems Engineering