Digital Audiences

header-concentrations-2_03

Requirements


Description
The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO. 

Requirements

  • Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • Students must be at the sophomore level (25 credits) in order to take upper-division courses.
  • MCO 307 is a required prerequisite for these courses.

Core 12 Hours Required

MCO 307 The Digital Audience (3) (Minimum  cumulative 2.00 GPA)

MCO 436 Audience Research and Behavior (3)*

MCO 437 Audience Acquisition and Engagement (3)*

MCO 438 Digital Audience Analysis (3)*

Elective options (6 hours required): 

MCO 302 Media Research Methods (3)

MCO 335 Social Media

MCO 425 Digital Media Literacy (3)  (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))

MCO 426 Digital Media Literacy II (3)

MCO 450 Visual Communication (3)

MCO 460 Race, Gender, and Media (3)

MCO 494 Topic: Media Products, Sales and Solutions (3)

MCO 494 Topic: Media Entrepreneurship (3)

YEAR

2020-21

CAMPUS

Downtown Phoenix

ADVISING

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

DARS CODE

CSDAUEMPH

COLLEGE/SCHOOL

Walter Cronkite School of Journalism

CONCENTRATION CONTACT