Digital Audiences

Description
The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO. 

Requirements

  • Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • Students must be at the sophomore level (25 credits) in order to take upper-division courses.
  • MCO 307 is a required prerequisite for these courses.

Core 12 Hours Required

MCO 307 The Digital Audience (3) (Minimum  cumulative 2.00 GPA)

MCO 436 Audience Research and Behavior (3)*

MCO 437 Audience Acquisition and Engagement (3)*

MCO 438 Digital Audience Analysis (3)*

Elective options (6 hours required): 

MCO 302 Media Research Methods (3)

MCO 335 Social Media

MCO 425 Digital Media Literacy (3)  (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))

MCO 426 Digital Media Literacy II (3)

MCO 450 Visual Communication (3)

MCO 460 Race, Gender, and Media (3)

MCO 494 Topic: Media Products, Sales and Solutions (3)

MCO 494 Topic: Media Entrepreneurship (3)

IDS Core Course Information

All Interdisciplinary Studies students are required to complete a 9 credit-hour core and 9 credit hours of context/application courses.

Required Courses (9 credit hours):

  • IDS 201 Intellectual Fusion (recommended for freshman/sophomore students)
    • Prerequisites: None

OR

  • IDS 301 Becoming Interdisciplinary (3) (recommended for transfer students and/or students declaring IDS in their junior or senior year)
    • Prerequisites: Interdisciplinary Studies major

  • IDS 302 Integration Skills (3)
    • Prerequisite(s): Interdisciplinary Studies major; IDS 201 or 301 with C or better
  • IDS 401 Integration: Experiential Learning (3) (requires application)
    • Prerequisites: IDS 201 or 301 with C or better; IDS 302 with C or better; minimum 2.00 GPA; minimum of two courses completed in each concentration area

Context courses (6 credit hours)

Choose two Integrative Context courses from the following (3 credit hours each):

  • IDS 310: Integration: Cultural Contexts, C
  • IDS 311: Integration: Global Contexts, G, SB
  • IDS 312: Integrative Perspectives on Change
  • IDS 313: Integrative Perspectives on a Changing World
  • IDS 314: Integrative Perspectives on Cultural Dynamics, SB
  • IDS 315: Integration: Social Contexts, SB
  • IDS 316: Integration: Humanities Contexts, HU

Application courses (3 credit hours)

Choose any IDS Application course from the following (3 credit hours each):

  • IDS 140: The Nature of Knowledge Systems
  • IDS 302: Integration Skills
  • IDS 310: Integration: Cultural Contexts, C
  • IDS 311: Integration: Global Contexts, G, SB
  • IDS 312: Integrative Perspectives on Change
  • IDS 313: Integrative Perspectives on a Changing World
  • IDS 314: Integrative Perspectives on Cultural Dynamics, SB
  • IDS 315: Integration: Social Contexts, SB
  • IDS 316: Integration: Humanities Contexts, HU
  • IDS 484: Elective Internship

Transfer to ASU transfer.asu.edu

Maricopa County Community College District (MCCCD) transfer students transfer.asu.edu/maricopa

  • Courses may fulfill Arizona General Education Curriculum (AGEC) or Associate’s degree requirements, consult with your community college academic advisor for details.
  • MCCCD course transfer equivalencies are listed here; they may be applied toward this concentration (maximum of six credits or two courses).
  • Information listed was current for this catalog year at the time of printing, consult transfer.asu.edu/maricopa for verification.

Year

Year

2020-21

Campus

Campus

Downtown Phoenix

Advising

Advising

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

 

DARs Code

DARs Code

CSDAUEMPH

College/School

College/School

Walter Cronkite School of Journalism

Concentration Contact

Concentration Contact