Digital Audiences
Requirements
Description
The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO.
Requirements
- Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
- All courses must be completed with a grade of “C” (2.00) or higher.
- Students must be at the sophomore level (25 credits) in order to take upper-division courses.
- MCO 307 is a required prerequisite for these courses.
Core 12 Hours Required
MCO 307 The Digital Audience (3) (Minimum cumulative 2.00 GPA)
MCO 436 Audience Research and Behavior (3)*
MCO 437 Audience Acquisition and Engagement (3)*
MCO 438 Digital Audience Analysis (3)*
Elective options (6 hours required):
MCO 302 Media Research Methods (3)
MCO 335 Social Media
MCO 425 Digital Media Literacy (3) (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))
MCO 426 Digital Media Literacy II (3)
MCO 450 Visual Communication (3)
MCO 460 Race, Gender, and Media (3)
MCO 494 Topic: Media Products, Sales and Solutions (3)
MCO 494 Topic: Media Entrepreneurship (3)
YEAR
CAMPUS
ADVISING
Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464
Downtown Phoenix
Arizona Center, Suite 380
Polytechnic
Santa Catalina Hall
Tempe
Urban Systems Engineering
Online
480-965-4464
DARS CODE
COLLEGE/SCHOOL
CONCENTRATION CONTACT
602‐496‐5055
cronkiteadvising@asu.edu
CRONK 222