Digital Audiences

Description
The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO. 

Requirements

• Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
• All courses must be completed with a grade of “C” (2.00) or higher.
• Students must be at the sophomore level (25 credits) in order to take upper-division courses.
• MCO 307 is a prerequisite for required Core courses.
• Students who have previously completed MCO 437 should consult their academic advisor prior to enrolling in further Core course requirements. 

Core - 12 credit hours

MCO 307 The Digital Audience (3) (Minimum  cumulative 2.00 GPA)

MCO 433  Social Media Campaigns, Engagement and Research (3)* (Prerequisite(s): MCO 307 w/ C or better; minimum 2.00 GPA; Credit is allowed for only MCO 433, MCO 436, MCO 437 or MCO 563 OR Visiting University Student)

MCO 434  Search Engine Research and Strategy (3)* (Prerequisite(s): MCO 307 with C or better; minimum 2.00 GPA; Credit is allowed for only MCO 434 or MCO 436 or MCO 437 or MCO 562 OR Visiting University Student)

MCO 438 Digital Audience Analysis (3) (Prerequisite(s): MCO 307 with C or better; minimum 2.00 GPA Credit is allowed for only MCO 438 or MCO 565 OR Visiting University Student)

Elective options (6 hours required): 

MCO 302 Media Research Methods (3)

MCO 335 Social Media (3) 

MCO 425 Digital Media Literacy (3)  (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))

MCO 426 Digital Media Literacy II (3)

MCO 431 Media Entrepreneurship (3) OR MCO 494 Topic: Media Entrepreneurship (3)

MCO 450 Visual Communication (3)

MCO 460 Race, Gender, and Media (3)

MCO 494 Topic: Media Products, Sales and Solutions (3)