Digital Audiences

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Requirements


Work with real clients while learning the tools and techniques that will solidify your status as a digital professional who can strategically grow and engage audiences.

Description

Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences?

By exploring the users of websites, social networks and apps and by applying techniques across digital analytics, social media campaigns, network analysis, search engine optimization (SEO) and search engine marketing, students who pursue the digital audiences concentration gain a rich understanding of how to acquire and engage audiences.

The program uses real cases from real brands and organizations to explore tools like Google Analytics and Facebook Ads and tactics like hashtag analysis, competitive keyword research and digital advertising. Upon completion, students have a portfolio of real client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.

Requirements

  • Students must complete a minimum of 15 credit hours 
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • Students must be at the sophomore level (25 credits) in order to take upper-division courses.
  • Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 cumulative GPA.
  • Students who have previously completed MCO 437 should consult their academic advisor prior to enrolling in further Core course requirements. 
  • No pass/fail credit accepted.

Core - 15 credit hours

MCO 307 The Digital Audience (3) (Prerequisite(s): minimum 45 hours; minimum 2.00 GPA)

MCO 433  Social Media Campaigns, Engagement and Research  (3) (Prerequisite(s): MCO 307 w/ C or better; minimum 2.00 GPA; Credit is allowed for only MCO 433, MCO 436, MCO 437 or MCO 563)

MCO 434  Search Engine Research and Strategy (3) (Prerequisite(s): MCO 307 with C or better; minimum 2.00 GPA; Credit is allowed for only MCO 434 or MCO 436 or MCO 437 or MCO 562)

MCO 438 Digital Audience Analysis (3) (Prerequisite(s): MCO 307 with C or better; minimum 2.00 GPA; Credit is allowed for only MCO 438 or MCO 565)

MCO 439 Digital Audience Growth (3) (Prerequisite(s) with C or better: MCO 307; (MCO 433 and 434) or (MCO 436 and 437); MCO 438; minimum 2.00 GPA; Credit is allowed for only MCO 439 or MCO 566)

YEAR

2022-23

CAMPUS

Online

ADVISING

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

DARS CODE

CSDAUEMPH

COLLEGE/SCHOOL

Walter Cronkite School of Journalism

CONCENTRATION CONTACT

Walter Cronkite School of Journalism and Mass Comm | CRONK 222
cronkiteadvising@asu.edu
602-496-5055