Sales and Marketing Essentials*

Description
The concentration in sales and marketing essentials offers a set of courses that cover essential marketing knowledge in a wide variety of marketing application domains. While students are required to enroll in two fundamental courses in marketing (Essentials of Marketing and Essentials of Selling), students can then choose four other courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor their concentration to their particular interests. While some courses are offered in a face-to-face setting, the entire concentration is offered online for flexibility and convenience. Students may not pair the Sales and Marketing Essentials concentration with the Business or Small Business concentrations.

Requirements

  •  Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
  • A minimum of 9 upper division hours must be taken from the W. P. Carey School of Business.
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • The upper-division courses specified for the concentration will be restricted to students with 56 earned credit hours, a minimum 2.00 ASU cumulative GPA and course prerequisite requirements met.
  • Students may not pair the Sales and Marketing Essentials concentration with the Business concentration.

 

Required courses 6 hours

MKT 390 Essentials of Marketing (3) (Prerequisite(s): Non-Business student; Minimum ASU cumulative GPA of 2.00; Minimum 56 hours OR Non-degree student or be a Graduate student (degree seeking or nondegree seeking))

MKT 391 Essentials of Selling (3) (offered spring only)

Elective courses 12 hours required
Choose elective courses from the following:

MKT 392 Essentials of Business Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)

MKT 395 Essentials of Advertising and Marketing Communication (3) (Prerequisite(s): W.P. Carey BA major or non-business major; minimum 2.00 GPA; minimum 56 hours, OR non-degree student with minimum 2.0 GPA OR graduate student; Credit is allowed for only BUA 382 or MKT 395)

MKT 396 Essentials of Services Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)

MKT 397 Essentials of Global Marketing (3) (Prerequisite(s): Non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better; or Non-degree seeking undergraduate or Degree seeking or Non-degree seeking graduate student)

MKT 398 Essentials of Sports Business (3) (Prerequisite(s): non-Business major; minimum 2.00 ASU cumulative GPA; minimum 56 hours; MKT 390 with C or better, OR non-degree seeking undergraduate, or degree seeking or non-degree seeking graduate student)

IDS Core Course Information

All Interdisciplinary Studies students are required to complete a 9 credit-hour core and 9 credit hours of context/application courses.

Required Courses (9 credit hours):

  • IDS 201 Intellectual Fusion (recommended for freshman/sophomore students)
    • Prerequisites: None

OR

  • IDS 301 Becoming Interdisciplinary (3) (recommended for transfer students and/or students declaring IDS in their junior or senior year)
    • Prerequisites: Interdisciplinary Studies major

  • IDS 302 Integration Skills (3)
    • Prerequisite(s): Interdisciplinary Studies major; IDS 201 or 301 with C or better
  • IDS 401 Integration: Experiential Learning (3) (requires application)
    • Prerequisites: IDS 201 or 301 with C or better; IDS 302 with C or better; minimum 2.00 GPA; minimum of two courses completed in each concentration area

Context courses (6 credit hours)

Choose two Integrative Context courses from the following (3 credit hours each):

  • IDS 310: Integration: Cultural Contexts, C
  • IDS 311: Integration: Global Contexts, G, SB
  • IDS 312: Integrative Perspectives on Change
  • IDS 313: Integrative Perspectives on a Changing World
  • IDS 314: Integrative Perspectives on Cultural Dynamics, SB
  • IDS 315: Integration: Social Contexts, SB
  • IDS 316: Integration: Humanities Contexts, HU

Application courses (3 credit hours)

Choose any IDS Application course from the following (3 credit hours each):

  • IDS 140: The Nature of Knowledge Systems
  • IDS 302: Integration Skills
  • IDS 310: Integration: Cultural Contexts, C
  • IDS 311: Integration: Global Contexts, G, SB
  • IDS 312: Integrative Perspectives on Change
  • IDS 313: Integrative Perspectives on a Changing World
  • IDS 314: Integrative Perspectives on Cultural Dynamics, SB
  • IDS 315: Integration: Social Contexts, SB
  • IDS 316: Integration: Humanities Contexts, HU
  • IDS 484: Elective Internship

Transfer to ASU transfer.asu.edu

Maricopa County Community College District (MCCCD) transfer students transfer.asu.edu/maricopa

  • Courses may fulfill Arizona General Education Curriculum (AGEC) or Associate’s degree requirements, consult with your community college academic advisor for details.
  • MCCCD course transfer equivalencies are listed here; they may be applied toward this concentration (maximum of six credits or two courses).
  • Information listed was current for this catalog year at the time of printing, consult transfer.asu.edu/maricopa for verification.

Year

Year

2019-20

Campus

Campus

Tempe

Advising

Advising

Interdisciplinary Studies Advising
cisa.asu.edu/advising
All appointments:
480-965-4464

Downtown Phoenix
Arizona Center, Suite 380

Polytechnic
Santa Catalina Hall

Tempe
Urban Systems Engineering

Online
480-965-4464

 

DARs Code

DARs Code

BASMEEMPH

College/School

College/School

W. P. Carey School of Business

Concentration Contact

Concentration Contact

480‐965‐4227
wpcareyug@asu.edu
BA 160