Digital Audiences

The digital audiences concentration is a communication-based program in which students are taught how to identify, find, engage, measure and grow audiences in the digital space via social media platforms and SEO. 


  • Students must complete a minimum of 18 credit hours including 12 of upper division hours for this concentration.
  • All courses must be completed with a grade of “C” (2.00) or higher.
  • Students must be at the sophomore level (25 credits) in order to take upper-division courses.
  • MCO 307 is a required prerequisite for these courses.

Core 18 Hours Required

MCO 307 The Digital Audience (3) (Minimum  cumulative 2.00 GPA)
MCO 436 Audience Research and Behavior (3)*
MCO 437 Audience Acquisition and Engagement (3)*
MCO 438 Digital Audience Analysis (3)*
MCO 439 Digital Audience Growth (3) (Prerequisite(s): MCO 307 with C or better; MCO 436 with C or better; MCO 437 with C or better; MCO 438 with C or better; minimum cumulative 2.00 GPA)
MCO 425  Digital Media Literacy (3)  (Credit is allowed for only MCO 425 or MCO 494 (Digital Media Literacy))
MCO 435 Social Media (3)
MCO 494 [*TECH*DIG*MED*SOC*]  (1-4)

All Interdisciplinary Studies students are required to complete a 12 credit hour core.

BIS 301, BIS 302 and BIS 402 courses require:

  • A meeting with your academic advisor to:
    Ensure both of your concentration areas have been declared
    Are working towards completing (or have completed) 1-2 courses in each declared concentration

  • One course meeting general studies MA requirement
  • ENG 102 or ENG 105 or ENG 108 or First Year Composition Completed
  • Minimum 2.00 GPA

Required Courses (12 credit hours):

BIS 301 Foundations of Interdisciplinary Studies, L (3)

BIS 302 Interdisciplinary Inquiry (3)
     Prerequisite(s): BIS 301 with C or better

BIS 401 Applied Interdisciplinary Studies (3) (requires application)
     Prerequisites: BIS 301 with C or better; BIS 302 with C or better; Minimum of two courses completed in each concentration area

BIS 402 Senior Seminar, L (3)
     Prerequisite(s): BIS 301 with C or better; BIS 302 with C or better

For important information, additional major requirements, course descriptions, and application deadlines: Interdisciplinary Studies Core Courses

For assistance in selecting your concentration areas of study complete the Interdisciplinary Studies concentration workshop: Interdisciplinary Studies Pre-Advising Workshop

Transfer to ASU

Maricopa County Community College District (MCCCD) transfer students

  • Courses may fulfill Arizona General Education Curriculum (AGEC) or Associate’s degree requirements, consult with your community college academic advisor for details.
  • MCCCD course transfer equivalencies are listed here; they may be applied toward this concentration (maximum of six credits or two courses).
  • Information listed was current for this catalog year at the time of printing, consult for verification.






Downtown Phoenix



Interdisciplinary Studies Advising
All appointments:

Downtown Phoenix
Arizona Center, Suite 380

Santa Catalina Hall

Urban Systems Engineering



DARs Code

DARs Code




Walter Cronkite School of Journalism

Concentration Contact

Concentration Contact

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